the voice of eliana chioetto

— q + a —

This edition, we met with Eliana Chioetto, an individual who has devoted their life to next-generation design and aesthetics. Her robust background in design-driven companies led Chioetto to her current career at Porcelanosa—a Spanish manufacturer that’s a global leader in the innovation, design and distribution of tile, kitchen and bath products.

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    What’s your backstory?
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    Born in Peru, graduated from Santa Barbara High School in California. After college with a degree in business, I followed my wonderful husband Stefano to Milan where I lived for 12 years working for incredible design-driven companies such as HABITAT, the publishing house of prestigious design and architecture magazines, as well as the SAMBONET ROSENTHAL GROUP in their marketing and sales departments respectively. I participated in the best European design trade shows, Il Salone di Milano being one of my favorites. In Denver, I worked for another design publication, MODERN IN DENVER. This stint connected me to my present position with PORCELANOSA GROUP USA.
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    How long have you been with Porcelanosa?
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    Five years
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    Describe your role at Porcelanosa?
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    I am the account executive for the Denver and Aspen areas.
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    How does architecture and design tie into your passions in life?
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    Architecture and design are a philosophy of life. I love to savor the things that surround me. The love for original ideas is what drives a lot of my personal and professional choices.
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    Define the design style you tend to gravitate towards in two words:
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    Simplicity and harmony.
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    What are the current trends in flooring and tile you’re seeing?
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    The current trend in tile is more natural, perfectly finished textures, more sustainable materials and more refined, crisp lines. Big formats for floors and walls, creating limitless spaces under a unified aesthetic.
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    How has Covid-19 impacted production?
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    Our factory in Spain paused for two weeks, but our logistics center never stopped.
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    What design rule have you seen broken that made an impression?
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    Cohesiveness. Buildings or homes with multiple clashing styles.
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    Which display would you want to bring home from the showroom?
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    One of our stylish and functional kitchens.
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    Name your top 3 favorite collections ever sold at Porcelanosa?
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    Xtone, Lounge and KRION 
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    What are a few hot spots around the showroom you frequent?
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    South Broadway has become one of the coolest, hippest streets in Denver.

    For a quick lunch, Vert kitchen or the Hornet, dinner and drinks at Gozo or Lena if you like Latin bites, and Friday happy hour with my colleagues at Roxy.

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    In your opinion, what makes a house a home?
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    Laughter, meals with family and friends, a comfy sofa and objects that tell a story.
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